Estrid doubles valuation to 2 billion SEK
By taking in 280 million SEK in risk capital and loans, Estid is now valued at 2 billion. By broadening the ownership base, they're looking to increase diversity.
Among others, the famous rapper Silvana Imam and King-founder Sebastian Knutsson are now brought onboard. Existing owners such as Christina Stenbecks and Susanna Campbells Camsten are also bringing in capital.
Estrid has a stated goal of striving for inclusion and diversity. In line with that objective, Estrid has strategically let some investors buy shares at a reduced price tag.
– Even though we have come a long way, the social structures are still reflected in our owner base. Hopefully the reality looks different for the next generation of start-ups. We hope that our initiative can be the starting point for more concrete measures to increase diversity in companies' ownership lists, says Estrid's CEO Ben Eliass in a comment.
The newly added capital will be used for product development, expansion into new markets and strengthening of the brand in existing 16 markets.
Curious about job openings at Estrid? Check current opportunities out here.